British Land Company PLC

The British Land Company is a property investment company within the UK. British Land focuses on actively managing, financing and developing prime commercial property in which modern businesses can thrive.

Business Strategy of British Land Company

The business strategy that British Land adopts is both opportunistic and risk aversive, allowing them to achieve long-term growth in their shareholder value.

British Land's main focuses are:

• To maximise equity returns - through joint ventures and optimal financing.

• British Land aims to create exceptional long term investments with strong covenants, long lease profiles potential growth

• British Land focuses on prime assets in the retail and office sectors

• They also aim to enhance property returns through active management and development

Flexibility is the key to high returns for British Land, both in terms of business organisation and financing. This will allow them to take advantage of shifts in the property market.

British Land Company - Commendations

It is evident that British Land are very successful within their field due to the following awards they have received for 2003:

• British Land are the winner of the best Annual Report - FTSE 100

• They are the winner of the Best Investor Targeted Advertising Campaign - which reflects on how sensitive the company are towards their clients needs and preferences

• British Land are highly commended for their Best Disclosure Practice - FTSE 100

• They are also highly commended for the Most Progress in Investor Relations - FTSE 100

• British Land are also commended for the Best Institutional Investor Website.

Source: www.britishland.com

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