Cadbury Schweppes PLC

Cadbury Schweppes is an international beverage and confectionery company that sells many much loved brands in over 200 countries globally.

History of Cadbury Schweppes

The origins of Cadbury Schweppes go back over 200 years to when Jacob Schweppe perfected a process for manufacturing mineral water in 1783.

In 1824, John Cadbury started selling tea and coffee in 1824 in Birmingham. A few years later, cocoa and chocolate became Cadbury's main business.

The companies Cadbury and Schweppes merged in 1969 and started to expand their business worldwide.

Cadbury Schweppes' Strategic Development

Cadbury Schweppes' strategy in the last six years is to develop more robust and sustainable regional positions within the markets that they operate in. Moving their dependence away from their strong position within the carbonated beverages and chocolate markets, Cadbury Schweppes have through organic growth and acquisitions broadened the markets that they participate in to widen their portfolio.

The main objective of Cadbury Schweppes is to achieve growth in shareowner value.

Cadbury Schweppes - Key Acquisitions and Disposals

Cadbury Schweppes have expanded rapidly globally since the mid 1980s. By following a programme of acquisitions and disposals, they can concentrate on their core brands in the confectionery and soft drinks markets. Listed here are Cadbury Schweppes main acquisitions and disposals:

• In 1986, Cadbury Schweppes sold Typhoo Tea, Kenco Coffee, and Jeyes Cleaning Fluid so that they could streamline their strategic focus on soft drinks and confectionery. In the same year, they acquired Canada Dry and the rights to Sunkist brand.

• Schweppes Beverages and Coca-Cola created a joint venture within Great Britain in 1987. Also acquired Red Tulip confectionery brand in Australia.

• In 1988, Cadbury Schweppes licensed their confectionery brands in the US and also acquired Chocolat Poulain in France.Acquired Crush International, Trebor and Bassett's, and Chocolates Hueso and TriNaranjus in Spain in 1989.

• Oasis soft drinks acquired in 1990 in France, and Cadbury Schweppes merged Trebor and Bassett's together.

• Acquired Aguas Minerales - a mineral water in Mexico in 1992Cadbury Schweppes began to construct chocolate factories in China and Poland in 1993.

• 1995 saw the acquisition of Dr Pepper/Seven Up for Cadbury Schweppes, opening up new opportunities in beverages, making America the most profitable region for the company.

• Acquisition of Snapple in 2000 along with Hollywood (a bubblegum brand) in France extended Cadbury Schweppes chewing gum portfolio.

• 2002 Cadbury Schweppes acquired Dandy based in Denmark.

Source: www.cadburyschweppes.com

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